Hūsker Dū? is a young children's memory game published in Denmark[citation needed] and also later Sweden[citation needed] and North America in the 1950s, and is still in print. The name means "Do you remember?" in Danish and Norwegian.
Controversial advertisement
The American version of the board game was first distributed in the 1950s by the Pressman Toy Corporation. The board game proclaimed itself a game "in which the child can outwit the adult."
A notorious advertisement for the game that aired during the 1973 Christmas season featured subliminal cuts, with the phrase "Get It". Even though subliminal messages are commonly believed to be ineffective, the FCC received complaints about the ad and issued a public notice calling subliminal advertising "deceptive and contrary to the public interest."[1]
The Premium Corporation of America voluntarily removed the commercial from the air, claiming that the subliminal message was inserted by a misguided employee.
'misguided employee' - yeah, I believe that. Probably the head dude in marketing trying to make quota.Controversial advertisement
The American version of the board game was first distributed in the 1950s by the Pressman Toy Corporation. The board game proclaimed itself a game "in which the child can outwit the adult."
A notorious advertisement for the game that aired during the 1973 Christmas season featured subliminal cuts, with the phrase "Get It". Even though subliminal messages are commonly believed to be ineffective, the FCC received complaints about the ad and issued a public notice calling subliminal advertising "deceptive and contrary to the public interest."[1]
The Premium Corporation of America voluntarily removed the commercial from the air, claiming that the subliminal message was inserted by a misguided employee.
Look like they had to forget that commercial.
